Effective Jan 1st 2010
In order to use this website, users must first complete the registration form and provide some personal information including demographic information and contact information. Hearst Panel uses your demographic information (such as age, gender, etc.) to invite you to appropriate research sessions. We also use the demographic information you submit to interpret the results of our research. (For example, if we did a survey on lipsticks, we might report that 70% of women agree that the lipstick they tested was long lasting.) Hearst Panel uses your contact information (such as name, email address, and postal address) to invite you to participate in Hearst Panel sessions. Hearst Panel will not disclose your identity or any of your personally identifiable information without your authorization.
We use IP addresses, browser type, referring URLs, operating system, and date/time stamp to analyze trends, administer the site, track user's movement, and gather broad demographic information for aggregate use in optimizing the performance of our site and our services. IP addresses, etc. are not linked to any personally identifiable information.
The Hearst Panel Web site contains links to other sites. Please be aware that Hearst Panel is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.